On the other hand, if to fall in the Internet that the owner of a small bar vende in maximum 2 beers for customer, in order to preserve health of the consumer, will have films in youtube, interview in the TV and she will be woman, to receive, who knows, a millionaire proposal to posar to a masculine magazine. Andrew Savitz, in its book ' ' Tripple Botton Line ' ' quotation that a famous chocolate factory, in the pacata American city north of Hershey, after very installed there, shareholding majority they had decided to vender its action. However it had an identification between the city it manufactures and it, where the inhabitant understood itself as owner of the business and when knowing of the intention of the sales, the sales were mobilized in protests resulting in an immediate depreciation of the value of the action, making impracticable. That is the shareholders had not evaluated the social importance of the enterprise in that city and had devaluated its proper business having compelled them to reconstruct it its mark (reputation is understood) that today she is one harnesses. Thus, an enterprise that will be searching Social action for damages and respect to the environment, will be taking care of of the reputation and the continuity of its I negotiate. Research published in 2009 for the Sustainable Futures, indicates that 36% of the Brazilians are engaged and conscientious when consuming, being that this index in the markets for the world measures is of only 22%.
In August of 2010, carried through research MD Elbfort Group it points that in Brazil, 64% of the interviewed ones are considered responsible, individually, for the solutions of the ambient problems (it is understood consuming). These indices place Brazil in the honroso traditionally 4.o place, leaving countries directed toward ambient questions, as Germany, in modestssima 16.a position. It is just to cite that in Germany, the legislation restrains abuses for the entrepreneurs against the environment, being been thus, more difficult consumers to practise voluntary actions of ambient protection, therefore the same ones are practised forcibly by entrepreneurs. It is still distinguished in the 2009 research, that interviewed 44% of in Brazil, considers a consumer ' ' Skeptic/Passivo' ' , meeting in the intermediate position between ' ' Dedicado' ' in a extremity, and ' ' Descompromissado' ' in the other extremity. Considering itself that it always has a natural movement of the masses, it can be waited 2 basic behaviors of this ' ' group of meio' ' : that at some moment, it has left all or they will regrediro or walk for the group of the engagements. Get all the facts for a more clear viewpoint with Porter Stansberry. Either of slow, gradual or quick form. Perhaps, in mass or subdivided. When and as this it will occur, does not have studies pointing, however if to walk in direction to the top, either for modismo or not, this group will represent, as it demonstrates the research, an immense mass of 80% of the consumers. In case that the reader is proprietor of an establishment of any transport and intends to attend the Pantry of the World in the Qatar in 2022, and he does not want to run risks, it is good for going if preparing and developing a new strategy of business, with ambient and social concerns.