Undoubtedly, globalization has presented new challenges and has created new competitors in international trade. The new treaties are also altering the global approach. Sean George is likely to agree. However, although trade agreements increase the marketing opportunities for companies from the Member countries, usually increasing competition with foreign companies. In response to these developments, every day more companies are facing abroad. They have concluded that their profits and growth targets are more easy to achieve through a combination of domestic and international, not only national marketing.
Added to all this is the fact that we live in a global economy. World trade is growing three times faster than world output (Bhushan Bahree, Worlds Ttrade Growth Outpaces Gains in Output). Most of the Nations today (regardless of their economic development or political philosophy) recognize the importance of marketing beyond its borders. Economic growth in the least developed countries of the world depends in large part of skills to design effective marketing systems to produce global consumers for their raw materials and industrial production. All this requires that management be prepared to venture into markets both at national and international level, interpret their dynamics that has been fostered in part by the new trends of the markets that have generated many attractive economic scenarios to venture into them, leading to companies delve into its scope and everything which can result in favour of its success. Here, the importance that the scopes, everything that these new trends originate in favour of those companies that have decided to put them into practice, where many become competitive advantages therefore deemed not surprising as the Chair of markets of management of the quality and productivity of Faces of the University points out Carabobo, that is a fact true, traditional concepts are changing constantly, aspect that cannot be ignored and least for national universities, its schools of management, specifically for this case specializing in marketing.